Communications

Acacia Serves 365 - Part 1

Founders’ Day of Giving has just been announced with the mission of perpetuating our fraternity for future generations. What a fitting time it is to look at the young men to whom your legacy is entrusted. And what better hands to be in?! Our active membership gives their time and effort to local and national causes they believe in. They excel in academics and in student leadership because of the opportunities presented by the numerous funds our Fraternity’s Foundation manages. Over the next few weeks, we will highlight some of the efforts from our undergraduate men around the country.

Brother Jake Nelson shares a "selfie" with his mother Debbie.

A few weeks ago, past Venerable Dean of the Wisconsin chapter, Jake Nelson, found out his mother had been diagnosed with breast cancer. To raise awareness and support for his mother’s treatment, Brother Nelson shaved his head, beard, and even waxed his chest, broadcasting it all on the Chapter’s Facebook page with a heartfelt tribute video. They then used the traffic to direct support to the Breast Cancer Research Foundation’s campaign, “Be the End of Breast Cancer.” We support the Wisconsin Chapter, Brother Nelson, and most importantly his mother, as they all battle this together. 

Hundreds of guests attend the Minnesota Colony's first philanthropic Masquerade Ball in partnership with the Rotaract Club.

More recently, our University of Minnesota Colony, in conjunction with the White Bear Rotaract Club, held a Masquerade Ball on Saturday, February 18th. The campus-wide event, which will help the Rotaract club in providing scholarships to students who dedicate their time to Human Service, raised over $5,000! We are incredibly proud of this group of young men as they continue to develop their colony and their presence on campus. 

Penn State Brothers and their THON 2017 partners, the women of ΓΦΒ (Gamma Phi Beta).

Finally, there is the Penn State Chapter, who dedicate themselves fiercely to Penn State’s THON every year. The chapter consistently raises hundreds of thousands of dollars alongside their partner sorority Gamma Phi Beta for the 46-hour dance marathon held each spring. Last year the pairing placed third amongst the Greek Groups in donations raised at $165,906. This past weekend, the pairing raised a grand total of $210,849.67 for a fourth-place finish at this year’s event. THON raised over $10 Million in 2017 and it is amazing that our men are consistently ranking towards the top! We are certainly proud of these young men and women in State College, PA.

Thank you for reading part one of Acacia Serves 365. We will be featuring more service and philanthropic endeavors by our undergraduate brothers in the coming weeks, so stay tuned! 

#Give1904

Acacia Helps Launch Major National Marketing Campaign for Greek Life

There is a new story being told about fraternities and sororities, and the Acacia Fraternity is proud to be a part of it.

A marketing campaign called “ReThink Greek” was launched this fall. It’s described as “A radical national marketing campaign to shape the future of fraternities and sororities. Targeting unexpected students who value a modern approach to Greek Life.” Dozens of campuses and inter/national fraternities and sororities are participating in the campaign through social media, on-campus marketing efforts, and a powerful website that drives recruitment leads directly to our chapters.

The website, www.ReThinkGreek.com, is the central hub of the campaign. Along with all the other marketing materials, the site is aimed at high achieving, low-risk, thoughtful, selfless students and their parents. Read the entire press release and see some of the additional materials here.

The ReThink Greek campaign was born from the lack of a single, positive, inclusive narrative for the entire fraternal industry. Collectively, our organizations are made up of nearly one million undergraduates and nine million people including our alumni. Fraternities and sororities collectively own massive amounts of real estate, we positively impact the lives of a quarter million new students each year, and we are made up of some of the most educated, driven, resourceful members of society -- yet our industry has previously lacked a collective marketing campaign. One of the creators of the ReThink Greek campaign put it simply, “We need a ‘Got Milk’ initiative for fraternity/sorority life.”

ReThink Greek approaches promoting Greek Life from two angles. Through some of the marketing efforts, the campaign makes a direct and bold approach, sharing the power of Greek Life in no uncertain terms. Through other marketing efforts, the campaign takes a more subtle approach — the language, design, videos, and materials speak to students who want something “more than the typical college experience.” In these efforts the campaign is hinting at the wonder of Greek Life, and directing prospective members and their parents to AvoidAverage.com (which redirects to ReThinkGreek.com).

The campaign was built by Innova (www.InnovaGreek.com), a marketing company focused growing fraternities and sororities. The company is working hard to shake up the fraternal industry’s expectations of how to market its membership to high performing students. Most organizations and campus fraternity/sorority communities joined the campaign for free.

Our members can participate in ReThink Greek primarily through Social Media or by connecting your campus community with the campaign. Follow @ReThinkGreek on Twitter, Like www.Facebook.com/ReThinkGreek on Facebook, search and share images tagged with #ReThinkGreek on Instagram, and check out the powerful collection of stories and posts at www.Pinterest.com/ReThinkGreek.

2014 Strategic Plan - Playing in Rhythm

International Acacia leaders spent several months collaborating over the spring and summer to create the next Strategic Plan for the fraternity. With input from alumni and undergraduates alike, the 2014 Strategic Plan, Playing in Rhythm, was adopted by the 58th Biennial Conclave delegation and outlines the fraternity's vision, objectives, and goals over the next six years. Download the 2014 Strategic Plan (PDF)

2014 Strategic Plan - Playing in Rhythm