
The Acacia Growth System
Acacia chapters lead with purpose by proactively identifying and recruiting high-caliber men who embody our values and elevate our brotherhood. They own the recruitment process, going beyond reliance on the University or IFC, to strategically build a stronger, more committed membership that drives our legacy forward.
Why Use the Acacia Growth System?
The Acacia Growth System (AGS) drives chapters to lead with purpose through a disciplined, data-driven recruitment strategy that delivers unstoppable results year after year. Rooted in industry-leading tactics and powered by a strategic partnership with Phired Up, AGS gives chapters the tools and resources to consistently attract men of true character using a Values-Based Selection Process. This approach ensures every new member embodies Acacia’s ideals, strengthening the brotherhood with intention and impact. AGS also empowers our headquarters staff and Phired Up experts to intervene early when challenges arise, using real-time data to keep chapters on track and performing at their best. With the AGS, Acacia chapters don’t just recruit—they build legacies fueled by purpose.
Chapters using the AGS will actively use the following resources:
GROWTH TRAINING
Have all members complete the Phired Up! Certification program.
GROWTH TECHNOLOGY
Commit to using ChapterBuilder as their means of tracking recruitment progress.
COACHING AND SUPPORT
Participate in the Discord Recruitment Coaching Community and other training.
Best Practices in utilizing the Acacia Growth System:
Every New Member should complete the Certification during their pledge semester
Utilize at least one new member meeting to discuss ideas learned from the training and develop a plan for them to continue to recruit more members that term
Chapters should have at minimum 80% adoption in both the certification and Chapter Builder
During the primary Recruitment time for the campus, there should be daily updates being made in Chapter Builder
All members should set up a Chapter Builder Account once they are certified and be trained on how to use it
The Recruitment Chairman must be a Chapter Builder Admin
The Recruitment Chairman should designate a team of members who will link the provided phone accounts to their profile in order to communicate with PNMs from the system
Chapter Coaches and Advisors may support the growth system by doing the following:
Complete ChapterBuilder Training with Phired Up
You will be added to your chapter’s account as an Admin upon completion
Complete the Phired Up Certified Recruiter Training
Join the Recruitment Coaching Community on Slack
Work with the chapter to set a tangible recruitment goal each term that allows them at minimum to maintain their current size
Assess how many members they anticipate losing in the next 12 months, their goal should be at minimum 10-20% higher than that to account for unknowns
Focus on Values-Based selection, Ask them how they ensure members actively seek out men who will better the chapter, and not just chase numbers?
Follow up with the chapter regularly on their progress and help troubleshoot any issues
Schedule weekly check-ins to learn what is happening and what they are struggling with
Ensure that there are action items to follow up on after each meeting
Assist chapter in outreach to staff as appropriate
For recruitment support: Michael at mweber@acacia.org
For marketing and PR related support: Benjamin at bturconi@acacia.org