Top 5 Ways to Optimize your Website’s Homepage for Recruitment Success

Top 5 Ways to Optimize your Website’s Homepage for Recruitment Success

#1 Recruitment Sign-up Form

  • Encourage prospective recruits to leave their contact information with you!
  • After your visitors submit the form, your recruitment officers will be emailed their names, phone numbers and other details (it’s also saved in your Recruitment Database).
  • Some chapters make the mistake of putting the sign-up form on its own Recruitment page but Webmasters should always keep a short and simple recruitment sign-up form on their homepage.

#2 Revolving Twitter Feed Widget

  • The simple motion of a scrolling Twitter feed conveys that your chapter is active and makes your website look trendy compared to other groups/clubs on campus.
  • Don’t have your own Twitter? No worries, it’s perfectly fine to HQ’s Twitter feed (@AcaciaHQ) –it will still make your chapter look active.

#3 Image Gallery Widget

  • It’s a great idea to place a small Gallery on the homepage showcasing recent activities and great moments. Galleries are excellent opportunities to impress prospective recruits.
  • But… avoid using multiple/duplicate images of one event on your homepage. Try to find 1 or 2 images that highlight a recent event and aim to show as many different events as possible. If you have 10+ images from one event, pick just 1 and save the other 9 for an album on one of your inner pages.
  • Lastly, make sure pictures are up-to-date! Using pictures on your homepage that are older than 3 months old will make your website look neglected.

#4 Recruitment Calendar

  • Place an Event Listing widget on the homepage to showing your next 3 to 5 recruitment events and put it right next to the recruitment sign-up form.
  • Remember that your goal is to get prospects to see WHY THEY SHOULD JOIN your organization. Consider showing a list of your upcoming socials, academic, and athletic events that are members-only as well.

#5 Recruitment Officer Contact Information

  • Make sure your chapter’s Recruitment Officer can be identified (and it’s even better if there’s a picture or link to their Facebook Profile).
  • Prospects that are invited to your events will want to introduce themselves. This makes it more comfortable for the prospect knowing he has a point-of-contact with the chapter.
  • This is also important so that your Recruitment Officer can have the opportunity to meet the prospects and introduce them to your other members.