The Acacia blog gets a new look

Hey, things look different around here!

In an effort to better serve our brothers with Acacia news & updates in a timely and user-friendly manner, we've made some improvements to the Acacia blog. We think you'll find that the updated design makes stories easier to read and easier to navigate, and we've also made sure things look great on your smartphone or tablet. Under the hood, better usability and functionality make it easier for the Headquarters staff to share great stories with Acacians everywhere.

We'd love to hear what you think in the comments section below!

(For those who are curious, we are using the Wordpress platform which also powers websites for companies like CNN, Time, and NBC Sports.)

Top 5 Ways to Optimize your Website’s Homepage for Recruitment Success

Top 5 Ways to Optimize your Website’s Homepage for Recruitment Success

#1 Recruitment Sign-up Form

  • Encourage prospective recruits to leave their contact information with you!
  • After your visitors submit the form, your recruitment officers will be emailed their names, phone numbers and other details (it’s also saved in your Recruitment Database).
  • Some chapters make the mistake of putting the sign-up form on its own Recruitment page but Webmasters should always keep a short and simple recruitment sign-up form on their homepage.

#2 Revolving Twitter Feed Widget

  • The simple motion of a scrolling Twitter feed conveys that your chapter is active and makes your website look trendy compared to other groups/clubs on campus.
  • Don’t have your own Twitter? No worries, it’s perfectly fine to HQ’s Twitter feed (@AcaciaHQ) –it will still make your chapter look active.

#3 Image Gallery Widget

  • It’s a great idea to place a small Gallery on the homepage showcasing recent activities and great moments. Galleries are excellent opportunities to impress prospective recruits.
  • But… avoid using multiple/duplicate images of one event on your homepage. Try to find 1 or 2 images that highlight a recent event and aim to show as many different events as possible. If you have 10+ images from one event, pick just 1 and save the other 9 for an album on one of your inner pages.
  • Lastly, make sure pictures are up-to-date! Using pictures on your homepage that are older than 3 months old will make your website look neglected.

#4 Recruitment Calendar

  • Place an Event Listing widget on the homepage to showing your next 3 to 5 recruitment events and put it right next to the recruitment sign-up form.
  • Remember that your goal is to get prospects to see WHY THEY SHOULD JOIN your organization. Consider showing a list of your upcoming socials, academic, and athletic events that are members-only as well.

#5 Recruitment Officer Contact Information

  • Make sure your chapter’s Recruitment Officer can be identified (and it’s even better if there’s a picture or link to their Facebook Profile).
  • Prospects that are invited to your events will want to introduce themselves. This makes it more comfortable for the prospect knowing he has a point-of-contact with the chapter.
  • This is also important so that your Recruitment Officer can have the opportunity to meet the prospects and introduce them to your other members.

Acacia Fraternity Blog Re-Launch & Chapter eNewsletters

Ok, we will admit it -  this blog has not been very active for quite some time.  Well, that's all about to change...

In an effort to assist our undergraduate chapters in communicating more thoroughly and more often with chapter alumni, Acacia Headquarters has begun working with individual chapters to create and publish eNewsletters, which are emailed out to alumni, as opposed to sent via "snail mail".  The reason for this is that the publishing process to create and mail a timely print newsletter makes it almost impossible to publish relevant news.  In other words, the news reported in newsletters is usually outdated, and not a reflection of the current state of affairs at the chapter.

Our strategy has been to offer the services of Acacia Headquarters to edit news articles, publish them in our Constant Contact account (e-marketing website), and email the newsletter out to any and all alumni from a particular chapter for whom we have a working email address saved in our Acacia database.

The new strategy is to continue to assist our chapters in publishing news stories, and to continue with the email notifications, but the email notifications will now contain links to the news stories which will be posted, here, at the Acacia Fraternity Blog.

This will enable us to publish an unlimited amount of news stories, which you can sort through by way of the News Archive button on the right-hand side of the page, or by the Labels button, also on the right-hand side of the page.  These news stories will be more timely and relevant than anything published in a print newsletter.

This means that our only limitation will be that some alumni may not have internet access at their home or work, or may have some restrictions on what they may access at work.  We are aware of that limitation, therefore, and we will still encourage chapters to publish print versions of the newsletter on an annual or semi-annual basis, and to do their best to get a print newsletter to anyone out there that may want one.

So, you will start to see much more activity on this blog site very soon... standby!

Acacia blog introduction

Hello, Brothers, friends and guests! Thank you for taking a moment to check out our new blog. We plan to share with you Acacia news and stories, questions and topics for discussion, and relevant interfraternal news. It is important to us that we make this blog a meaningful way to communicate with you, and we encourage your feedback after each post. Thanks again, and we look forward to taking this journey with you!